Average click through rate

Is there any such thing?

[anna_panna]

Hi,

I was wondering, is there any such thing as an average click through rate. Can I expect an x number of people to click on my ad? I am totally new at this, so it would be nice to hear from those of you who are more experienced :)

anna

[hunderdown]

There's no telling. Depends on the type of ad, its placement, the site on which it appears....