First post - I’m sure if this is the best forum for this question. Please move, if needed.
I use three ad vendors: Adsense, OpenX, and a private small company that uses adbutler to serve their ads.
My ad revenue with Adsense has been stable, but OpenX and the private company has dropped by more than 75% in the past year.
The private company is pressuring my to set up a DFP Account, saying it will increase revenue by 50%.
Bottom line: Is DFP worth doing? I currently use a script along with xenforo to manage my ads. I weigh whichever ads are performing the best more heavily, which is what I believe DFP is supposed to do.
