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Double Click for Publishers

5:54 am on Oct 24, 2017 (gmt 0)

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joined:Oct 16, 2017
posts: 22
votes: 1

First post - Iím sure if this is the best forum for this question. Please move, if needed.

I use three ad vendors: Adsense, OpenX, and a private small company that uses adbutler to serve their ads.

My ad revenue with Adsense has been stable, but OpenX and the private company has dropped by more than 75% in the past year.

The private company is pressuring my to set up a DFP Account, saying it will increase revenue by 50%.

Bottom line: Is DFP worth doing? I currently use a script along with xenforo to manage my ads. I weigh whichever ads are performing the best more heavily, which is what I believe DFP is supposed to do.
6:05 am on Oct 24, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
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Hello Tom1961 and welcome to WebmasterWorld [webmasterworld.com]

It really depends on your site & the niche, and whether there are enough high bid advertisers continuing to keep campaigns going.

I supplement with DFP and it's up & down just like the others.