Bannerīs typical CTR

what CTR should I spect from a good banner

[linuxguy]

Iīm triying to figure out what CTR could I spect from a banner selling a very on webpage topic widget. Also from the click troughts, what percent will actually become a sale? any average you can share?

[linuxguy]

Anyone? mind sharing your usuall Bannerīs CTR.

[ska_demon]

I would say anywhere from 0.001% to 0.5%

Banners convert badly in my experience.

Ska

[ronin]

CTR from 1.5% - 5.0%

CR - not sure.

[linuxguy]

I c they are not half as effective as a contextual advertising. Wonder then, why you actually get to see a lot of banners on most networks.

[ska_demon]

Sometimes people use pay per impression banners where they may get 1c or something per impression. This can be an effective way to make money if you have a very high traffic site.

Ska

[tke71709]

1c an impression would make most webmasters dance for joy.

Depending on the network and your site targeting $1ECPM is pretty good nowadays.

<edit>

Just wanted to state that the numbers above are if you go through an adserving network. If you sell your own ads you will probably get more.

</edit>

[brickwall]

If you want to use banners for ad purposes, remember 2 things:

1) Banner clickthroughs today are almost always below 1% of total impressions.

2) Banners today are used for branding. If you don't have a "brand name" and if you don't want to spend money on your brand's name recognition, there are other more effective ad methods that can deliver you traffic.

[fclark]

typical CTR 0.006 on banners.

Have seen sites that charge between $3 CPM (Yxhoo) and $150 CPM (a specific computing magazine).

If you run adsense on your site, you can also see what your text ads are earning you eCPM and charge accordingly for banners.

[Matt Probert]

Our banners, on a general banner exchnage syste achieved up to about 2% CTR. The best CTR was with a banner that had photos of scantily clad actresses on. Crude, but effective. Sex sells.

Matt

[linuxguy]

I wonder If I can get ROI and actual profit on a website selling 5.000.0000 banners for $12000. I can place a very on topic Book banner and aff link, that can make me arround $2 for each sale. What do you think?

5.000.000 with ctr of 0.005 itīs 25000 clicks, not clue on the conversion rate.

[ska_demon]

I would bank on a CTR of somewhere between 1% and 5% if you are lucky. Saying that, for the first time ever I am getting 12% from amazon!

Ska

[linuxguy]

I think a 1% CTR will work fine, any idea on what conversiton rate I could expect?

[RobKonig]

I work with a large advertising network, I see click though rages on a broad run of network banner campaing of approx .15% to .20%. I would reccomend using several different size banners and the network that you work with should optimize or target the sites and banner sizes that work best so your dollars are spend wisely.

Conversion from click though is based on how good or compelling your site and offer is. I can get you the traffic, but I cant convert it for you too.

Marketers have to take some responsibility for what they do and how they do it.

Rob

[edited by: Drastic at 4:50 pm (utc) on July 12, 2005]
[edit reason] no sigs please [/edit]