How to use PPC with datafeed sites?

[One_on_One]

I have a number of datafeed sites that promote 1000s of products. SEO is good, works sometimes, but I want to limit my risk with PPC. The problem is what keywords to go after? How can I promote so many products without the tedious task of finding keywords for every product?

[hannamyluv]

How can I promote so many products without the tedious task of finding keywords for every product?

You can't. And even if you do, you would probably have the ads shut down for being a doorway page (at least in Adwords. OV you would probably be okay).

I have a sneaking suspision that the editors are a little more lenient on this rule if they see that there has been a concerted effort on the advertiser's part to craft a good campaign/adgroup.

Also, to make money off PPC to a datfeed, you have to be spot on with your ROI as the conversion is lower than you are use to. I would also recommend that you create identical sets of your pages and block robots from the new set. Use the new set for PPC campaigns with different tracking codes so you know which of your sales came from SEO and which came from PPC so you can truly tell what is worth paying for ad ad to and what is not.