fastclick referral program modification

[sandor]

pardon my ignorance but i am trying to understand this fastclick email that i received. is it that you only get paid for 12-15 months and not lifetime referral for any websites/individuals that sign up through your link for fastclick. email detailed below:

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Dear Publisher,

Fastclick highly values your partnership and is extremely appreciative of your efforts to refer advertisers and publishers to us.

Referrals are intended to reward those individuals actively bringing us new websites and advertisers, increasing our reach and enabling us to become one of the largest advertising networks in the industry.

With the hope of increasing activity and encouraging ongoing referrals, we are modifying our referral policy to a 12 month rewards program.

If you are a publisher that has a referral with over nine months of activity, you will continue receiving referral fees through the 12 month anniversary of your referral plus three months.

If you are a publisher that has a referral with less than nine months of activity, you will receive referral fees through the 12 month anniversary of your referral.

We thank you for your continuing contributions to our network, and look forward to many more years of mutual success.

If you have any questions, please don’t hesitate to contact your publisher support representative at [e-mail] or 805.568.5334.

Thank you,

Kurt Johnson
Chief Executive Officer

[wormdrive]

My interpretation would be that referral fees related to a specific referral would terminate after 15 months - meaning no more "lifetime" referral fees.

As the letter states, this is done in an effort to motivate new referrals. Now, people know they will have to initiate an ongoing campaign, because all previous relationships will terminate on a rotating basis after 15 months.