Yahoo lauded, msn damned

IN AD PANEL PORTAL ASSESSMENT

[Mike_Mackin]

NEW YORK (AdAge.com) -- Yahoo! is emerging as the Avis of online media, outperforming behemoths America Online and Microsoft Corp. in the ability to serve the advertising industry, according to a survey.

Article [adage.com]

[Drastic]

MSN scored last in every category. The behemoth's highest score -- a 4.8 out of 10 in its ability to customize ad programs -- was lower than any score in any category awarded to AOL or Yahoo!

Wow, that's a huge contrast.