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ROI dilemma..

..should I be happy?

         

nervo

9:40 pm on Jun 9, 2005 (gmt 0)

10+ Year Member



If I spend $9 to get $15 with an affiliate product, should I consider that as a good ratio worth maintaining with a PPC campaign?
Would you be satisfied with that?

BriGuy20

9:53 pm on Jun 9, 2005 (gmt 0)

10+ Year Member



Are you making money?

Do you WANT to make money?

If the answers to both are the same, I'd say you're doing a good job.

zivkovicp

10:06 pm on Jun 9, 2005 (gmt 0)

10+ Year Member



I don't think it's just that simple.

In general, if you are making a profit, then it's a good idea to continue... but there are a few other variables to consider:

- Return rate of the product (will it cut into your profits 30 days after the sale was made?)
- Payments, how long does it take from the moment you paid for your ad to the moment you actually receive the payment?
- Are you running your credit thin to support a product with questionable ROI instead of searching for more profitable products?

If you can say "I am making a steady profit (after returned items) and I get paid fast, on-time..." I would say keep going, otherwise try to find a more profitable product that can justify the payment delay.

I would rather invest $1,000 and get a return of $1,700 in 20 days instead of a return of $2,000 in 90 days.

Faster turn-around will allow you to chase other opportunities because your funds are always getting replenished.

nervo

10:53 pm on Jun 9, 2005 (gmt 0)

10+ Year Member



zivkovicp, exactly...
Just, I'm in AM for two tiny months... and ain't got nothing to compare my results with ;)

laertes

11:54 am on Jun 10, 2005 (gmt 0)

10+ Year Member



nervo-

I agree with the others here, there are more things to consider in the equation.

What you described is 66% ROI. Not bad at all, but how many sales is this over? Do you have a large enough sample to be sure of your results?

I would continue testing ad copy and landing pagges in an attempt to up your conversion rate. Change one small thing at a time and track your new ROI. If it doesn't go up, change back to the original, then try changing some other thing. Sometimes just changing one word ordering in the ppc ad can have an affect.

Keep at it. You're on the right track.

zivkovicp

6:11 pm on Jun 10, 2005 (gmt 0)

10+ Year Member



Here's the thing, if you are investing thousands of dollars every month, say $4K - $10K... then you can be happy with a 66% ROI as long as it comes in relatively fast, say 15 - 45 days following each payment period. Higher ROI is always the goal but these numbers would allow you to make a decent profit, so as long as you get your money back fast, it's worth doing.

If you are investing less than $1000 then it's not worth it because there are probably better ways to get your 66% or more profit, FASTER!

It's all relative I guess. If you feel that a $600 month profit is good enough and you don't mind waiting 90 days to get your paycheck then go for it. I personaly drop any program that doesn't return 100% or more. I feel that they are too high of a risk for major spending... only a couple of bad days can ruin your returns for the entire month.

nervo

8:38 pm on Jun 10, 2005 (gmt 0)

10+ Year Member



What you described is 66% ROI. Not bad at all, but how many sales is this over? Do you have a large enough sample to be sure of your results?

There was 6 sales for a month.. would it be a micro sample? ;)

..if you are investing thousands of dollars every month, say $4K - $10K...

I am affraid that's not the case lol, it's rather $40 - $100 ... I'm trying to test how things work around here, so I'm pretty coutious with my budget. I haven't yet received my first AM check... so I guess, you must be right with your angle on faster turn-around..

PeteM

9:39 pm on Jun 10, 2005 (gmt 0)

10+ Year Member



Yes, I'd be happy with that. If you're not happy with it then perhaps you could give me the details!

TedAu

6:37 am on Jun 14, 2005 (gmt 0)

10+ Year Member



Many real world business models are based on a 5-10% ROI

ie for every $9 invested they get a $10 sale.

If you take your example of spending $9 and making $15 and upscale it by a factor of 1000 then took it to a real world business owner or company manager and offered to turn $9000 into $15000 for them within 60 days they would love you.

tsinoy

7:44 am on Jun 14, 2005 (gmt 0)

10+ Year Member



before I would suggest that for every dollar you spend you need to make $2 in return this would give you a 100% roi, worth your time and effort to milk it.

Nowadays, if I try a program and it gives me a lower than 100% roi or even >100% roi, I will leave it as is, just keep it running but not expand on it since it makes money but not a lot so I wouldn't spend too much time on it... but if the program can yield me say $5 for every dollar spent that's the program I will spend my sweat on day and night until I reach a point where it's not so expandable... :) not quite the ideal approach but it's a matter of my own personal priorities.

nervo, what you have is a good start try to go a little deeper since you are a newbie, try to track and improve the roi continously then move to higher margin markets.... good luck...

as long as you make money you can continue with the affiliate program and if it deters you from moving into better markets (maybe cashflow issues) that's the time you would want to put it on hold...

I would like to think that consistent income is not derived from 1 good affiliate program but on many mediocre programs running simultaneously and continously. I need to remember that myself... :) in my opinion this would resist better the seasonal downs of a typical business any day.

nervo

12:29 am on Jun 15, 2005 (gmt 0)

10+ Year Member



Guys, thanks for your thoughts.

My ROI even increased a bit in the last few days , so I think I'm going to stick with the deal for now.

TedAu

7:40 am on Jun 15, 2005 (gmt 0)

10+ Year Member



That's what I'd be doing.

But don't become a stataholic, you'll waste so much time if you keep checking your stats all day.

The other thing to keep in mind is that in most cases these things tend to drop after awhile.

Invest the time that your not wasting looking at stats into finding another one that is just as profitable, find another 20-30 and you'll be flying.