CPM campaigns for affiliates

anyone have recent experience with this?

[laertes]

I was just wondering if any AM'ers here have thought about or tried to run CPM banner campaigns lately.

It seems like I am reading lots of posts by webmasters looking to sell adspace bemoaning the low rates they are getting these days from networks like Burst, Fastclick, Tribalfusion etc.

Then on the other hand, you have CPC rates on Adwords and Overture sitting at levels where an affiliate has little to no profit margin left. Add to that the elimination of direct to merchant linking since Jan. this year.

Conceivably you could run banners on a high traffic site and link direct to the merchant, set lots of cookies and maybe make a sale or two.

Okay, everything I've read says a good banner CTR is .5-1%, and the average is more like .25%, but maybe the cost is still lower than Adwords, per sale. I'm probably way off base on this, but I thought I'd throw the question out there anyway.

[tcpn8]

laertes,
I think this is a good question and one that I'm thinking about too. Hopefully for publishers CPM will become a reasonable way to make money especially in comparison to cpc or cpa especially as more tradditonal advertisers enter the fray.

In an earlier thread [webmasterworld.com ]
I asked about Aptimus which has a network with very high end advertisers as a result they have quite high CPMs.

I'm definitely curious to here about peoples experience with them as well as other CPM networks that have more traddtional advertisers.....

[laertes]

"Hopefully for publishers CPM will become a reasonable way to make money..."

Actually I was talking about buying CPM, not selling it. Just wanted to clarify.