Cascading advertisers

[thatphonesite]

Hi!

I am interested to know what people use in their 'cascading advertisers' setup.

By this, I mean what are your alternates, alternates to alternates, etc. etc.

My chain of advertisers is:

AdSense -> TribalFusion -> Casale -> RealTechNetwork

These are generally in the order they pay, although in a number of cases I start with TribalFusion rather than AdSense, as part of my strategy to remove AdSense from areas where it does not perform well.

I have RealTechNetwork as the last link in the chain as they fill 100% of the inventory they are given (albeit with very poor CPM).

I also run VibrantMedia IntelliTxt ads on selected pages, which are working well for me.

As I run one of those sites that has very poor CTR, I have found TF (a recent addition) to perform actually slightly better than AdSense.

So....

What is your advertiser chain?

Is there anyone missing from my list I should be trying?

Cheers,

P

PS All this started when I decided to try and diversify my income into multiple advertisers... I was certainly missing a trick by putting all my eggs into the AdSense basket... particularly as of late my click value is pretty poor :¦

[benni_203]

My apology for a question which may sounds stupid: What do you mean with "advertisers chain"? Does "AdSense -> TribalFusion -> Casale -> RealTechNetwork" simply mean you like Adsense the most and RealTechNetwork the least?

Or do you have some kind of setup to deliver different ads to different markets or on different websites? If someone doesn't jump on the AdSense ad, you simply deliver some other ad's? If this is the case, how would you do that?

Sounds like a sophisticated concept I would like to understand better.

Thanks,
Benni

[thatphonesite]

It means I display TF as an alternate if there's no AdSense ad, Casale if there is no TF ad, RTN if there is no Casale ad available.

P

[netsnets]

i use burstmedia-->tribalfusion-->fastclick. ive been thinking about using tf before burst up until very recently, but burst seems to have gotten better recently.

i also have adsense, but in separate places off the chain. i also have 2 direct sponsorship deals for advertising, and one affiliate program as well.

[Matt Probert]

fastclick->casale

Matt

[Brett55]

Can someone show me how I can cascade banners in this order:
1. Adsense
2. Fastclick

My problem is that adsense wants a single URL but the code for Fastclick is a big block of Javascript. How do I program this?

Thanks,
Brett

[Matt Probert]

Can someone show me how I can cascade banners in this order:
1. Adsense
2. Fastclick

As I understand it, you can't. But you can add Adsense as a 'default' to display when Fastclick has no ad to show.

Matt

[tresmom5]

You can put your fastclick code on an html page and then use the html page as your default for google, not for sure if it works with fastclick, but we've done this with other ads