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In-house vs Network Affiliate Program?

9:31 pm on Dec 13, 2012 (gmt 0)

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My website isn't modeled after an ecommerce type shopping cart site where customers submit orders this is one of my main reasons of developing an "in-house" affiliate program this way I can set up commissions the way I need them to work.

I've been researching online "in-house vs network" affiliate programs, and I see that there are both pros/cons in using both.

A couple concersn I have of doing an "in-house" affiliate program are:

- Not having access to all the affiliates already on "network" affiliate programs which makes it easier to promote.
- I contacted some OPMs, and some of them say they only work with merchants listed on "network" affiliate programs and not "in-house" affiliate programs.

One option I was thinking of doing is signing up for a "network" affiliate program and run a $1 'per lead' commission for each new customer registration because I can still add the "network"'s code to my website on my customer confirmation page. And at the same time continue to use my "in-house" affiliate program to give affiliates other methods to earn more commissions through my affiliate program through different methods.

Is this possible to do; run an "in-house" and "network" affiliate program?

Thank you!
12:43 am on Dec 15, 2012 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Nov 27, 2003
posts: 1648
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Yes, and if you want to run an in-house program its the way I would recommend you do it.
I avoid in-house programs because I may only get a small income and its not worth setting it up when I don't know if the program will convert. However, if you let me 'try it out' via one of the networks, I am more likely to do it. Then if it turns out to be a big converter, I will happily look at the overheads of using your inhouse program...