Lead generation (old fashioned)

Losing money running other ads?

[howiejs]

I had a revelation . . . I started testing a lead generation program in addition to my other ad stuff.

Its the same old fill out a form, its validates - and I get paid.

I was really shocked that it converted right alongside my other ad units.

Now I am thinking that I need to focus on this MUCH more.

Are we all leaving money on the table - or are others concentrating on lead generation vs. getting swept away with newer technologies?

[chronic]

Lead generation is big business. Think of how many businesses in the US 'service economy' don't ship a product or have a shopping cart. They all need leads for new customers.