Weather.com goes PFZ

[rcjordan]

that's Pay For Zipcode

Weather.com Taps Amazing Media for "Do-It-Yourself" Ads [internetnews.com]

[toolman]

We're beginning to see the beginning of the robotic customer service age :)

[rcjordan]

>robotic customer service.

Yep, it's do-able for advertising. GoTo and Google are training everyone.

The trouble with Weather.com would be the conversions. I have doubts that someone mounting a $210 banner campaign is going to be willing to pay for pure branding.