how to identify automatically those cheated aff traffics?

There are lots of orders generated from non-aff while at last its cookie...

[Anna_You]

Hi, everyone, there is one problem troubling my friend much. I wonder maybe you can help me find some way to resolve it.

The question is that there are lots of orders generated from non-affiliate, such as free search engine, however, the cookie id of affiliate sites is activated which then automatically decide the order is from affiliate sites. And so we have to pay much commission to them.

How to automatically recognize these traffics? Is there any tools? Please help me about this question. Thanks.

[GlobalMax]

If an affiliate introduced a prospect to you, and the prospect returns directly or via another route (such as a search engine) within the cookie expiration period, you have a ethical and contractual obligation to pay a commission to the affiliate.

You might decide to decrease the cookie live time, but realize that you'll be making your business less attractive to promote by affiliates then.

[Anna_You]

Yes, I know. But if the cookie id of affiliate sites is installed in client-side through some cheating methods, such as cookie stuffings. Although actually the client didn't click the advertisement, the cookies have already been installed in client browsers. I think this is unethical and hurts the profit of company. How to automatically recognize whether the site does any cheating things?

[RhinoFish]

there's no automatic tools available to detect this. choose a network that polices for this, among other things. many networks disavow all responsibility for this kind of specturdular affiliatry.

[Anna_You]

Thank you. I think there must be some way to spot and stop this cheating way. This deserves further research.

[RhinoFish]

there are ways, they are complicated and time consuming. further research has been done for many years. look up Kellie Stevens at affiliate fair play and Ben Edelman's research.

[mike2010]

another thing to look out for with Advertising networks is when they hide impressions.

For example, it makes them seem like 'the good guys' by allowing us to automatically revert to another advertiser when we specify a certain CPM limit. But the way they jip us is by not showing the real 'impression' number.

example : we generate 1,000 impressions... but their software only recognized 700 of them.