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Contacting Companies Without an Affiliate Program

no affiliate program



5:49 pm on Jul 17, 2011 (gmt 0)

One of the things I would like to do is contact companies within our niche that do not have an affiliate program and try to convince them to allow us to sell their products and services on our websites.

Our niche is financial by nature, and the micro-niche I would like to tackle is small to medium sized companies that offer patient financing for cosmetic, orthodontic and other elective surgeries.

The problem is, outside of convincing them that we can sell their products and services, is how do I implement their products and services on our websites and create a way of tracking the product sales.

I mean, obviously we can offer them an advertising rate and try to close the deal that way; and I'm sure there are out of the box programs that will allow me to track leads that are generated.

However, ideally, I would like to create a system that rewards us on sales, not only for this specific niche, but for other niches as well.

Simply put, after I contact a supplier of widgets and convince them to let me sell their products, what is the best way to set up this process?

Any suggestions on how to do this would be appreciated.


4:48 am on Jul 18, 2011 (gmt 0)

10+ Year Member

You're going to have to rely on them to keep track of sales. You can help them by sending them a list of who you referred every week or 2 weeks. (that can be done by using some 3rd party affiliate software).

Other then that, it's their word. One follow up I've used in the past is to contact the person, (via email or telephone) and ask how the procedure went. That way if they say it went well, but you didn't get paid, you know you got screwed an have proof now.

Even telling the business that you do random checks with leads is enough usually.



12:38 pm on Jul 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

usually you don't get hold of the leads data. you do the preselling and the conversion is done on the merchants site. W/o an affiliate network behind the vendor you have to rely on their data.
I had this same trust issue with one of my merchants years ago and asked him to install google analytics on the confirmation page (when the lead had entered all their data and submitted for the sale).
They agreed and now I can sleep much better.


12:41 pm on Jul 18, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

an other option would be to collect the data of the prospect yourself and send it on to the vendor. So you can do different things:
a) check if the leads/sales you generate are correctly reported
b) market to the leads that didn't convert again either with the same or an alternativve product


6:45 pm on Jul 18, 2011 (gmt 0)

Thanks guys, helpful stuff.


1:51 am on Jul 21, 2011 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

You could also work out a deal on a per lead basis whereby the data is sent to both you and the prospective merchant.

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