What's in a name these days?

How important is your sites domain name?

[badone]

Just wondering how much importance people in the know place on the selection of a domain name these days.

Is it really important these days to have a snappy, relevant, domain name for your AM site?

Is it;

A: critical

B: important

C: preferred

D: not that much of an issue.

Interested in people's opinions.

Cheers,
BAD

[GuitarZan]

Hey,

I don't think it is hugely important. I have stopped using the common dashed domain thing though, where you have you main keyword in there.

I try and get something that may help my site get the click. People generally surf for information, so if I was making a site on blue widgets, I might have something like bluewidgetcentral.com or something like that.

I basically go for:

- keyword or related keyword in domain
- a word that tells the visitor that my site is the best site (central in above example).

This may not make much sense because I am tired, but hopefully you see what I am trying to say.

All the Best,

C.K.

[Porkchop]

Some say it has nothing to do with it but I tend to disagree. I started out thinking that if the domain name had your keyword or product in it you would rank higher. People will argue that is because you have the site optimized for that keyword. That sounds logical.

An easy to remember domain name might help you get type in traffic if the visitor remembers your name at a later time and I too am all for having your domain name say what the site is all about.

[rfung]

With bookmarking these days, I doubt the name is a real issue.

[Procyon]

If it's a "click here to buy" site that funnels people to the merchant from SE's, I wouldn't consider the name to be of much importance.

With any other site, especially if you are trying to build a 'brand', it's hugely important.