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Will a movie studio pay me for promoting the movie?

How do I calculate the promotional value?

4:31 pm on Nov 17, 2010 (gmt 0)

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I have recently been contacted by a PR firm to promote a new product being released for the holiday season next month. They want me to run a contest and winners will get trinkets provided by them.

I will do the promotion just as a way to build a relationship with this company but also it will be nice to give free stuff to my readers, but I have not understood if I will be paid to do so. They have been asking for "promotional value" which I do not really know how to calculate. They mentioned something about monthly page impressions. Does it mean that I will be paid this much amount of money or is it just for the PR firm to calculate the value of their promotion? I want to make sure that I give them the correct value so that if I do get paid, I get paid enough to send free traffic their way.
4:32 pm on Nov 19, 2010 (gmt 0)

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While no one responded, I found the answer. The promotional value is simply for tracking purposes and I got paid nothing.
6:04 pm on Nov 21, 2010 (gmt 0)

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sounds like they want an estimate of what the advertising would cost, if they paid you for it.

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