I'm trying to gauge what I should be pulling in for my website which has 78k unique users and 1,871,000 page views per month. We're in a highly specialized market, being a regional firearms website. AdSense does not allow firearm websites. All but a couple are direct advertisers or through a broker who bought the rights to display firearm-related ads in the space they purchased. I just feel like with that traffic we should be pulling in much more than we are, and I have no idea how to monetize on it. Any help would be appreciated!
[edited by: eljefe3 at 4:36 am (utc) on Oct 16, 2010]