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Apple (AAPL) may be gaining share in the U.S. mobile advertising market this year at the expense of Google (GOOG) and Microsoft (MSFT)
Apple will end the year with 21 percent of the market, according to estimates provided to Businessweek.com by researcher IDC. Google's share will drop to 21 percent, from 27 percent last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7 percent, from 10 percent.