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Unusual site ready for advertising.?!

Would like to sell advertising space on my smallish, but strong niche site.

12:12 am on Jun 24, 2010 (gmt 0)

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Hi all,

I've been running a site as a hobby for around 4 years, but I'm now struggling to make it worth my time as I run my own business and time is very precious to me. I'm therefore trying to turn my website into a profitable venture, obviously the more I can make the better - but I hope I can at least make enough to make it worth running!

My site gets around 10,000 uniques a Month and 125,000 pageviews (sometimes up to 150,000). These might seem low for advertising, but it's a very niche website catering to collectors and fans of action figures from a popular television show - so in that respect the numbers seem quite high to me.

It must be noted that a forum is part of the website - contributing just over 1/3 of the visitors I would say.

So what, from your experiences, would be the best move forward for me? I think I need CPM style advertising, I don't get the return on clicks due to the ratio between visitors and pageviews.

Should I look for an agency of some sort (if so have you any thoughts?) or should I sell adverts myself? If so how should I go about that and how much should I charge?

On the time I put into the site, in the UK, I would like to sort of be making 500 a Month (at about the least). Is this achievable?

Thank you so much for your time - I'm just getting so stuck with where to go from here! Looking forward to your thoughts!
6:06 am on June 25, 2010 (gmt 0)

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Are there any affiliate programs for the characters from this TV show? Do you have other niche websites that don't directly compete with you that could advertise on your site? Have you tried running adsense or something like it on your site?

Maybe a mix of the 3 types of revenue generation
from the above can get you to your goal. Nothing wrong with testing also! Good luck!
6:35 am on June 25, 2010 (gmt 0)

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if there are lots of your niche collector action figures for sale on ebay, then check out ebay's affiliate program
2:05 pm on June 25, 2010 (gmt 0)

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the payout on ebay seems like it wouldn't cut it for me, but it depends on conversion rate i guess.

"action figures from a popular television show"
find stores that sell them and either become their affiliate or sell them ad space.

i would think that the affiliate route would make more, but that depends on how well run the merchant's aff program is. one of the best run aff programs for action figures is things from another world - if your content matches, i'd suggest you check them out.
2:52 pm on June 25, 2010 (gmt 0)

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"action figures from a popular television show"
try amazon for soundtracks and ringtones featuring this show. also books about the show, the actors, calendars etc.
7:41 am on June 26, 2010 (gmt 0)

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The ebay programme works fantastically well for this kind of niche - if your traffic is high quality and generates a good amount of sales you can earn 10-20 pence per click.

Use the Editor Kit to display action figues currently listed for sale

From your traffic levels, I would guess 500 per month would be easily achievable
7:41 am on June 26, 2010 (gmt 0)

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Double post.

[edited by: eljefe3 at 3:11 am (utc) on Jun 29, 2010]