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Perplexing Ad

9:47 pm on Jun 3, 2010 (gmt 0)

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joined:Mar 9, 2003
posts: 29
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I noticed an ad 300X250 today that showed up on my site via a network. It says, "Win $200 Amazon Gift Certificate."

The ad then says,
"To enter online: 1. Go to GOOGLE.com and search for "Fisher Investments" 2. Modify your original search by adding the word "Press" and then clicking the search button (so you're searching for "Fisher Investments Press"); 3. Click on the first non-sponsored search result entitled, 4. Click on the "Win $200 Amazon gift card!" link and submit your entry. Entries must be submitted by 6/30/2010.

My question is what is the reasoning behind this ad?

It seems to me to be
1) Some clever way to try and influence their search rank
2) Some clever way to try and get people to submit their address so they can be marketed to. Perhaps they figure if they just had a box and said, "give us your email address and you could win $200" people wouldn't sign up?

I was a bit perplexed by the whole thing but figured someone on here would know the reasoning behind it.
7:07 am on June 4, 2010 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Aug 27, 2002
votes: 0

By giving instruction what to do in the ad they probably want to
a) save the cost for the click
b) engage the visitor so he is better targeted and willing to submit data