comScore: Facebook Display Ads Up Significantly Q1 2010

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comScore: Facebook Display Ads Up Significantly Q1 2010 [news.cnet.com]

Changes in display advertising impressions over the past year: Facebook is way up, Fox Interactive is way down, AOL's declined a bit, and Microsoft and Yahoo remain fairly steady.
In the U.S., more banner ads are seen on Facebook than any other site on the Web, according to new numbers released Wednesday by research firm ComScore. This, for the first time, puts the massive social network ahead of Yahoo's portfolio of sites.

Facebook's total U.S. display ad count for the first quarter of this year was 176.3 billion, according to ComScore, followed by Yahoo with 131.5 billion and Microsoft with 60.1 billion. For the first quarter of last year, Facebook had trailed Yahoo but also Fox Interactive Media (parent company of MySpace), which has since dropped from 109.3 billion impressions to 53.8 billion. Rounding out the list is AOL, which chalked up 32.1 billion impressions in the first quarter of 2010.

[Sgt_Kickaxe]

26+ ads per living human last quarter by facebook alone. We celebrate this and think that more would be something even more impressive? The challenge is now to get through your day not having to look at any ad temptations I think, an impossible challenge!

I propose something more impressive would be a slight search rankings bonus for ad free sites.

[BillyS]

Facebook = Bad Medicine

[MWpro]

What a waste of money. Facebook Ads are useless for most businesses... people are on Facebook to use Facebook, not buy things.

[ByronM]

What a waste of money. Facebook Ads are useless for most businesses... people are on Facebook to use Facebook, not buy things.

I beg to differ.. Some of my fan sites are Newegg and woot..

Ads are also tailored to other fans or posts or related subjects. I've purchased some new micro brews, some garden stuff - rain barrel and composter as well as computer stuff.

I saw a really good ad for adding AT&T as a friend and getting 50% off txt messaging plans or 100.00 off your phone.. not a fan of at&t but that is definitely how companies can use facebook

[OnlineConnect]

People use facebook, very internet savvy people who ignore the ads. People just don't click the ads, and it won't matter if you leak personal details to advertisers to target the ads, when these people go on facebook they are not in a buying frame of mind. With Bebo to be sold or closed, myspace loosing $150m and twitter yet to make revenue I think its the same for all social networking sites and they will next try subscription, but that won't work either.

[Sgt_Kickaxe]

Once a site has skyrocketed to fame and management digs in with office purchases around the globe, and staff, the challenge becomes not to topple over from expenses as your rocketship glides back to earth (or is shot down by a savy competitor).

Websites, essentially lines of code, and CEO's don't make good bedfellows in my opinion when some #*$!le faced teen in a dark basement can code something better.

edit: sorry about the edited word, it referred to acne. Oh, and 176 billion ads doesn't amount to much if a high percentage showed up when someone pushed "plant my crops" or performed some other 'ville action. Whats the total WITHOUT mafia games and 'ville games and poker ?

[Hugene]

Banner ads just for brand building could be successful on FB. All you need is eyeballs for brand building or brand marketing. But for actions, like buying something, forget about FB.

[coachm]

Banner ads just for brand building could be successful on FB. All you need is eyeballs for brand building or brand marketing. But for actions, like buying something, forget about FB.

Many of the FB advertisers already HAVE brand recognition. Do you really think ATT, Ford, and other such companies NEED to spend millions on facebook so people will remember their names/brands?

[aleksl]

Do you really think ATT, Ford, and other such companies NEED to spend millions on facebook so people will remember their names/brands?

YES, absolutely. It is brainwash. Consider who's on facebook - teens and college crowd. Can most of them tell the difference between Toyota and Ford? I doubt it, unless these are guys who are into cars.

Why do you think McDonalds builds children's playgrounds? Brainwash 'em when they are young.

I guess ad displays on social network amount to nothing. You'd probably divide that number by a 1000 to get a meaningful equivalent to a site for your product niche (for instance, keyword.com).

[wallarookiller]

I've used facebook for advertising and they target well, but as far as sales.... Junk. I will still use them though and work on it because a sale is a sale.