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Changes in display advertising impressions over the past year: Facebook is way up, Fox Interactive is way down, AOL's declined a bit, and Microsoft and Yahoo remain fairly steady.
In the U.S., more banner ads are seen on Facebook than any other site on the Web, according to new numbers released Wednesday by research firm ComScore. This, for the first time, puts the massive social network ahead of Yahoo's portfolio of sites.
Facebook's total U.S. display ad count for the first quarter of this year was 176.3 billion, according to ComScore, followed by Yahoo with 131.5 billion and Microsoft with 60.1 billion. For the first quarter of last year, Facebook had trailed Yahoo but also Fox Interactive Media (parent company of MySpace), which has since dropped from 109.3 billion impressions to 53.8 billion. Rounding out the list is AOL, which chalked up 32.1 billion impressions in the first quarter of 2010.
What a waste of money. Facebook Ads are useless for most businesses... people are on Facebook to use Facebook, not buy things.
Banner ads just for brand building could be successful on FB. All you need is eyeballs for brand building or brand marketing. But for actions, like buying something, forget about FB.
Do you really think ATT, Ford, and other such companies NEED to spend millions on facebook so people will remember their names/brands?