Affiliate wants to put a tracking pixel EZanga on my page.
5:11 pm on Mar 18, 2010 (gmt 0)
I have an affiliate - who is in the top 5 of my best sellers. He just requested to tracking pixel EZanga on my Thank You page that is delivered after an order is placed.
Looking for advice and pros and cons of letting him do so.
1:55 pm on Mar 19, 2010 (gmt 0)
Hi Red...though my opinion may be biased. I work for ezanga and have been there since it was created in 2003. I do not believe that I am working with your affiliate... I would like to know your concerns with the pixel. Many companies use them to track the effectiveness of their sites and advertising efforts. I am not sure in what detail your affiliate went into with you regarding how we use them....so if I am being redundant I apologize…The tracking pixel on our network is used to identify converting sources of traffic. We receive over 12 billion searches a month on our network…about 1/7th the volume of google. We reach markets that google yahoo and bing do not. We are more niche so to speak. Once we have identified converting sources we create two list…a white and a black. The white contains the converting sources of traffic…the black will contain non converting sources which we block. By creating these lists we are able to optimize an ad campaign for conversions. As we gather more and more sources we are able to lower the cost per acquisition and raise ROI. No information on the conversion page is sent to us…only the fact the page was reached….this identifies what source of traffic created that conversion and we will divert more advertising budget to that source…creating more conversions. Conversely we will block sources that are not converting…why waste budget on them if you are not making money. If your affiliates are receiving great returns on their advertising investment…that translates to more sales for you. I hope this helps… firstname.lastname@example.org
2:38 pm on Mar 19, 2010 (gmt 0)
A little biased, but that is okay. We have decided not to allow this.
Major reason: we are under going a website overhaul and they are currently cleaning up our back-end from similar files and pixels and unused codes.
Secondary concerns: Allowing one affiliate, we would have to allow all affiliates - one pixel does not sound like much, but many would be the same as heavy graphics, thus slowing down the load time of the page. Our website prides itself on quick load times.
We pay web developers and their time is very expensive and it can be used on more important things at this time.
So, my only thought is can the affiliate not put a redirect to us - and on the redirect page have his pixel? I'm not sure how that would work.
I really appreciate my affiliate - affiliates, all of them - and hope this does not affect our relationship.
3:38 pm on Mar 19, 2010 (gmt 0)
My suggestion is then to use google analytics and we can optimize on those numbers...or dynamically place our pixel per affiliate so you only show one of our pixels yet we can pass a variable to the URL which gets dynamically put into the pixel...and that would be the best of both worlds.
4:36 pm on Mar 19, 2010 (gmt 0)
We do use Google Analytics in house. Mayhaps the affiliate should use it on their site, for their personal information. Thank you.
4:38 pm on Mar 19, 2010 (gmt 0)
Reason being - tell me if I am crazy - but the affiliate doesn't need to have our information on our marketing on our website. They are optimizing their own... Like our print ads, pay per click, and so forth.