joined:July 24, 2009
In our affiliate program we disallow bidding on our brand name in PPC. This is fairly easy for me to detect and correct in Google, despite the fact that the offenders like to geo-target areas away from my location and day-part. It's fairly easy to parse the Google PPC URL to find the affiliate ID and remove them from our program.
Does anyone know of a way to determine which affiliate is bidding on my branded terms in Yahoo? The URL there seems to be more heavily encrypted than Google PPC URLs. While I can see it's an affiliate doing a redirect to our site, I cannot tell which affiliate it is.
P.S. before a lot of affiliates get excited and say I should allow bidding on my branded terms, when someone searches for my branded terms I'm getting that sale anyway from other work I've done, I'm paying the affiliates to drive new sales, not drop cookies on users already looking to find my site.