I did not mean to insult anyone, just to use that word as the opposite meaning of aggressive.
I aggressively market the site, aggressively collected tens of thousands of members, aggressively sell direct advertising plus using AdSense to avoid dealing with affiliate fraud.
Try to paddle uphill in a river of affiliate fraud is just stupid and people that get sick of dealing with it aren't lazy, they're smart and putting efforts into what pays vs. getting screwed over and over again.
I used to have direct relationships with many affiliate marketing managers and trust me, when the services they used suddenly stopped paying me, I told them all exactly why I was dumping their product line.
I don't hand over 3M+ hard earned page views every month just to get screwed while someone else if making lots of money.
Nope, been burned too many times trying to be aggressive with affiliates and AdSense was simply safer income than trusting your livelihood to a millions of cookies that magically disappear.
Thanks to affiliates sudden failure my income actually increased substantially as I pushed AdSense and then started building up a monthly recurring income from a stable of direct advertsiers.
At the moment I have advertisers fighting over spaces that used to be affiliates or AdSense. I'm physically removing 3rd party ads to make way for direct advertisers. It's possible I'm going to completely wean myself off any and all 3rd party income schemes this year and go with 100% dedicated advertisers.
Now THAT's being aggressive, taking control of your own destiny.
If possible I'd recommend everyone to move away from being dependent on technology rife with fraud or non-transparent advertising programs that just randomly change the rules and send webmasters into poverty over night.
It's not complicated to take control and the best part is YOU set the base rate, not some algorithm that has drooling over achievers tweaking the pricing dials every other day.
FWIW, I know some people doing very well with affiliates, it's just not me since most of the brands I would need use CJ which is NEVER EVER EVER happening again.