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Ad banner size for best sales.

What is second to the leaderboard?



3:30 pm on Jan 13, 2010 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm doing a format change for a website. I think (probably through AdManager) I'll try to sell some ad inventory on my own. The unsold inventory will show Adsense.

In regards to designing ad space to sell, the traditional Banner Ad and Leaderboard ad formats just don't fit in well with my site's design.

Historically I've used the Wide Skyscraper for ads. My pages' design could also adapt to either a Medium Rectangle (300X250) or the Large Rectangle (336X280) size ad block instead of the skyscraper.

In regards to making my ad space as attractive to advertisers as possible, which ad size besides the Banner Ad and Leaderboard sizes is most popular with advertisers? Or, maybe this isn't much of an issue?


4:55 pm on Jan 13, 2010 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Dig around here and you'll find posts mentioning the 300x250, 160x600 and 728x90 as being the most desired by advertisers and the most profitable for publishers.

That's worked for me.


3:26 pm on Feb 5, 2010 (gmt 0)

5+ Year Member

Medium Rectangle (300X250) or the Large Rectangle use to get higher CTR for me. You could give them a try.

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