What to label affiliate ads?

[blurblade]

Hi,

I am new to affiliate programs. Can someone please tell me what we can label those affiliate ads? or do we need to label them at all? I am thinking about "sponsored links" but not sure if that is ok. I just want to stay away from the word "advertisement" if that is legally ok. Thanks in advance for sharing.

BB

[eljefe3]

"Recommended Products", "Useful Products" etc.

[purplecape]

"sponsored links" is generally OK too, but you should check the guidelines of the affiliate program(s)--they may have a preferred wording.

As for what is "legally" OK that's going to vary by country, but generally if you aren't mispresenting anything you are fine.

[rlopes]

Just be aware if you use PPC networks, because they rules about labeling use to be much more strict.

[koncept]

I assume you mean affiliate links/ads on your own website. Why label them at all? I have never heard anything about this being a legal issue and I have been a full time affiliate for over 5 years now. Am I missing something?

[dingloo]

Each affiliate programs comes with its own terms of service where I have seen this covered in some and not in some. So the simple rule is to read them carefully and word it on a case by case basis.

[thinktanker]

Be sure to read terms of service for the program you are using