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What to label affiliate ads?



4:49 am on Dec 21, 2009 (gmt 0)

5+ Year Member


I am new to affiliate programs. Can someone please tell me what we can label those affiliate ads? or do we need to label them at all? I am thinking about "sponsored links" but not sure if that is ok. I just want to stay away from the word "advertisement" if that is legally ok. Thanks in advance for sharing.



10:52 pm on Dec 21, 2009 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

"Recommended Products", "Useful Products" etc.


4:02 pm on Dec 22, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

"sponsored links" is generally OK too, but you should check the guidelines of the affiliate program(s)--they may have a preferred wording.

As for what is "legally" OK that's going to vary by country, but generally if you aren't mispresenting anything you are fine.


3:33 pm on Feb 5, 2010 (gmt 0)

5+ Year Member

Just be aware if you use PPC networks, because they rules about labeling use to be much more strict.


5:49 pm on Feb 16, 2010 (gmt 0)

5+ Year Member

I assume you mean affiliate links/ads on your own website. Why label them at all? I have never heard anything about this being a legal issue and I have been a full time affiliate for over 5 years now. Am I missing something?


10:51 pm on Feb 22, 2010 (gmt 0)

5+ Year Member

Each affiliate programs comes with its own terms of service where I have seen this covered in some and not in some. So the simple rule is to read them carefully and word it on a case by case basis.


12:13 am on Feb 23, 2010 (gmt 0)

5+ Year Member

Be sure to read terms of service for the program you are using

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