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Affiliate Marketing Spending to Reach $4 Billion by 2014

   
7:29 am on Sep 29, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Despite unfavorable economic conditions which have slowed affiliate marketing growth in 2009, US online marketers will still be spending a total of $1.9 billion of their budgets on affiliate marketing fees. Furthermore, we expect affiliate marketing to return to double-digit growth in 2010 and we anticipate affiliate marketing to become a $4 billion market by 2014.

[blogs.forrester.com...]

10:28 am on Sep 29, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I suspect that more and more of that money will find its way into the pockets of affiliates willing to work on top quality content/sites too, affiliate companies demand more bang for that buck already (a good thing).

I like this part of the article

there is little evidence that the emergence of social networking sites will drive significant traffic for affiliates in the term of this forecast. Thus, the marketplace will remain closely tied to the search arena.

I agree. When someone wants a new widget they don't run to social networks, they run to search and social networks don't rank very highly (another good thing).

12:12 pm on Oct 2, 2009 (gmt 0)

5+ Year Member



encouraging report to the affiliate marketers and webmasters..