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But the question you ask is a question of the ages. How do I find people to do X.
How do I find people to buy my product, sell my product, get other people to buy and sell my product.
Here's a few ways:
* Start writing articles targeting phrases specific to your product.
* Build a network of friends on 1 or 2 social networks.
* Make some informational videos.
* Setup a blog and force yourself to update it for the rest of your life.
* Become a useful resource on a related discussion forum.
It's all very possible. You just have to be committed to it like a dog is committed to a bone.