Anyone doing better than 2% CTR?

[BitShift]

Im shooting for a goal of 2% for a click through rate, although with my particular niche, I believe its possible to get double or more that rate. Would like to hear from anyone that is getting better than 2% and if your content is unique or very niche oriented.

[skibum]

It al depends on what keyword the person comes in on and what the page is selling. CTRs can be a lot higher than 2% (30% or more) if everything lines up well. It's the difference between being an affiliate and joining an ad network. As an affiliate you sell and think about the whole buying process from keyword search to purchase. When joining an ad network its more about getting tons of page views and hoping people click.

[DNelly]

I am doing around 5% click through. and only about 2.5 pageviews per visitor

[BillyS]

It's against the Adsense TOS to talk about your exect CRT... that said, I agree with what skibum said. It really all depends.

[dataguy]

Wow, does the AdSense TOS apply to all advertising programs?

(Just kidding. I don't see AdSense mentioned anywhere else on this thread.)

[BillyS]

You're right dataguy, I thought this was the Adsense section. I take it back.

[DNelly]

Yea I didn't mean adsense, I meant ads in general... a mix between direct sales, affiliates, adsense and the other programs I use...

I would have to think a 5% click through on uniques (not impressions) as pretty standard when you include all ads. Am I correct?

[disgust]

the simplest way to increase CTR: remove things from the page. give users fewer options.

if you land on a page about widgets, and there's just a few sentences and a single link-- no distracting pictures, navigation, etc-- it's very very easy to have a CTR well above 50%, sometimes above 75%.