Newb. Question about multiple ad programs

ok to use adSense, Fastclick, and others simultaneously?

[alphacooler]

I have a site that drives in around 75,000-100,000 impressions a day. I have no advertising as of yet, and am trying to do my homework. My traffic is semi-"throw away", i.e. i don't need to worry about losing viewers because of ads. Here is what I was planning.

Front page: Pop-under from fastclick and google adsense

2nd page equal amount of traffic: DIFFERENT pop-up program through another advertiser and a FastClick banner.

Can this be done? I.e. using 2 different ad programs for 2 different pages, that way each viewer results in 2x the payout. As you can tell, im a dilletante when it comes to this, so just wondering on how I should structure my advertising.

Any help would mean a lot! And I LOVE this forum.

k

[Mr_N]

The vast majority of the time it's fine to run multiple ads from different companies on the same page. ie. You can run a Fastclick banner and a Tribal Fusion banner simultaneously on the same page if you like. Most ad networks aren't terribly concerned about exclusivity. One thing you'll need to be careful of, though, is to make sure you don't run AdSense and a similar text banner like Ad Sonar on the same page at the same time, Google doesn't like it.

[alphacooler]

run through this example for me and see if this logic is correct:

I have a Fastclick Pop-under on my front page ($3 CPM)

A subpage that gets the same number of hits has a TribalFusion popunder ($3 CPM)

so for every 1000 impressions I would get $6? This seems quite high and leads me to believe this is not actually the case. any help?

k

[Mr_N]

So the Fast Click and TF pop-unders are on the exact same page, or on two different pages? Just need to clear that up before I answer. :)

[alphacooler]

Different Pages...Page #1 is front page where everyone enters(contains fastclick pop-under), then about 90% proceed to page #2 where the Tribal Fusion pop-under will reside.

[Mr_N]

Okay, then your cumilative CPM should be $3. The only way it could be $6 is if the TF and Fastclick ads were running on the same page at the same time.

[alphacooler]

could you explain that? so what would be the point of having any pop-unders on my subpages?

[Mr_N]

Basically, what I'm getting at is that in order to be getting $6 per 1,000 impressions you would need to make it so two pop-unders at $3 a piece are running on the same page at the same time.

It's just like if someone were to run 2 468x60 banners on the same page. If each gave $1 per 1,000 impressions, that page would generate $2 for every 1,000 page views. Hence, to get $6 you would need to run both ads at the same time.

Granted most pop-unders only run once every 12-24 hours so per visitor (so not to annoy them to no end), so the number of impressions delivered are usually less than that of your standard banner ad that pays on a CPM basis.

But to get to the point, and I think your primary concern. Yes, pop-unders pay decent if you have good traffic to your site. Once of my sites gets 20-25k visitors per day, and we get a decent amount of income off of pop-unders that run once every 24 hours. Not huge, but some nice pocket money.

Does that clear things up a bit?

[alphacooler]

a bit, but I guess im just missing something. So i've got a fastclick popunder that will pay me 3$/1000 impressions, but if a subsequent page has another popunder from a competely different company (tribal fusion) I won't get paid for that one even though it has never seen this user/impression before? Do pop-unders only pay on the front pages or what? I just don't see how a visitor that hits the front page and then hits page#2 wont register as an impression for 2 different ad companies. basically you are telling me that all my pop-unders (from different companies) need to be on the front page only? And therefore any popunder on a sub page won't pay.

[Mr_N]

Pop-unders register on all pages. And I think I see what you're getting at now. If you're running Fastclick on the first page, and you get your 1,000 impressions there that will get you your first $3, and if those 1,000 people all go to the next page and are hit with a the TF pop-under, that'll be another 1,000 impressions for an additional $3, making for $6 total.

[Pedent]

Suppose that 1000 people visit the site, and all of them view both pages. That's 1000 pageviews for the first page and 1000 for the second: 2000 pageviews in total.

With the 1000 views of the first page, 1000 ads are served: $3.

With 1000 views of the second page, 1000 more ads are served: $3.

That's $6 total, from 2000 pageviews / ad impressions.

That's $3 per 1000 pageviews / ad impressions.

[alphacooler]

Gotcha! Thanks so much. Now fastclick pays about $3 for their pop-unders, but is this actually what you get paid? It depends on if your ads are filled and not default right? What does this number usually turn out to be with a good entertainment industry site(movies/tv shows) that gets 50,000 impressions a day?