Forum Moderators: skibum
My collegue and I have been working endless hours to create datafeeds on our website. We've finally installed a Datafeed which has over 20,000 products. Now that we have these wonderful detailed pages, we need to figure out how to get people to them. My original plan
was to put the individual items on Google Adwords. But now I have a dilemma.....there are too many pages with huge descriptions and titles.
I really can't describe the items in the ads because of the character limitations and some of the titles of the products of repeated.This datafeed is updated daily and is ever changing, therefore my Google Adwords would have to be ever changing.....Daily?....With 20,000 products in just one feed?!@#$%#%
Does anyone have any other ideas of how I can use these datafeeds?
Loyalty Sites? Adwords? Search Engine Optimization? How are the successful datafeeders doing it?
Everyone's ideas and comments (no matter how trivial) would greatly
be appreciated!
~Cheers!
[edited by: eljefe3 at 4:25 am (utc) on Feb. 18, 2005]
If you're new to this whole thing, I wouldn't recommend doing PPC to your specific product pages, because chances are you won't know which products to pick - and to put all your feed in PPC will eat up a bunch of your budget if you don't know what you're doing. I'd say datafeed sites aren't usually tied with adwords to it, but that's just my take.
Just general answers are fine, no need to name names ;-)
Cheers,
BAD
I just look for a merchant I'm interested in and then email them asking if they have a datafeed.
Have you heard that AdWords now has an API? Happened last week or so. You can automate your datafeed Ad creatives and bids.
