As affiliates do you prefer to run CPA or CPM offers?
eljefe3
6:00 am on Jul 7, 2009 (gmt 0)
I've always found there is more money to be made in sales vs. getting paid per impression.
ronin
12:11 pm on Jul 17, 2009 (gmt 0)
The difference is academic. CPA can be recalculated as either CPC or CPM - and CPC and CPM can each be recalculated as the other.
tim222
4:53 am on Jul 18, 2009 (gmt 0)
Tough question. If I'm selling the adspace, I would almost rather get a CPM deal because that's predictable. I know about how many pages I'll serve and I can set my target rate accordingly. But on the other hand a CPA program could be more lucrative, with a bunch of "Ifs": - If the product is worthwhile - If the advertiser can convert - If the advertiser doesn't rip you off
