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amazon.co.uk and amazon.fr changing T&C

12:02 pm on Jun 24, 2009 (gmt 0)

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amazon.co.uk and amazon.fr both sent me changes in their affiliate program, but it's interesting that these changes at first seem to differ significantly, however on looking deeper at the terms themselves are in fact quite similar.


  • Referral Fee Rates Increased - Earn up to 9% (and 10% for Amazon MP3s).
    significant for many
    10% on MP3s is no surprise to me

  • Elimination of "Bonus" Structure
    I didn't even know they still had that in practice.

  • Standardization of Cap in Tiered Model
    Now this is for some out there going to be a big one: "starting July 1, 2009, we will apply a standard cap of 7.00 GBP across all product lines" ouch!
    The .fr version limits it to 10 EUR and list bunch of categories including computers, photography, sound and vision etc.

  • New referral fee rates for "Paid Search Placements" and "Downloadable Application/Browser Extension" Associates
    Apparently your account will be rolled into this if they think you use these means of sending them traffic. You can't roll back out without contacting them.

  • One account per Associate category
    Obviously to avoid the above to be worked around, although if you use multiple tactics you can ask to be allowed a second account it seems.

The categories your account can fall under (.co.uk list, but the .fr one is the same) are:

  • (a) Paid Search Placements
  • (b) Downloadable Application/Browser Extension
  • (c) Coupons/Deals
  • (d) Blog
  • (e) Content/Niche
  • (f) Comparison Shopping Engine
  • (g) Manufacturer/Publisher/Author/Artist
  • (h) Non Profit/Charitable Organisation
  • (i) Portal/Directory
  • (j) Other

Nothing from amazon.de, amazon.ca nor amazon.com yet ... [I'm not a amazon.co.jp associate anymore although I have visitors that are interested, I can't read Japanese]

4:29 pm on June 24, 2009 (gmt 0)

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They spin it as a possibility of attaining higher rates, but although they added a new top rate they also made the thresholds for the intermediate levels higher....

Crossing my fingers that they don't make similar changes for .com--they may not, as the different Amazons have never had identical structures.

12:46 am on June 25, 2009 (gmt 0)

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does that mean that amazon is probably not the best place to send buyers for products costing more than 150 gbp ?
1:00 am on June 25, 2009 (gmt 0)

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>> best place to send buyers

Best for whom, the publisher or the buyer? Overall, in my experience Amazon tends to convert well above average compared to other retailers. You have to factor in the conversion rates.

Glad the changes were made over summer and not a few weeks before Q4.

7:55 am on June 25, 2009 (gmt 0)

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Amazone is doing great for me........

I use it along with ebay......i mean in my BANS store...

11:11 am on June 25, 2009 (gmt 0)

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Well, a laptop on Amazon would probably be circa 500 an at 5% that would have been 25. That 18 difference could mount up very quickly.

A well , tis a mostly free world, online


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