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So assuming I launch as an affiliate, what steps would I later need to take to shift and become a merchant? Is it a difficult process? Do I just need a drop-shipper? What about working off data feeds and submitting the orders to merchants after I've taken them? What happens to customer support in that case?
I'm finding this pretty frustrating as I just wanna do marketing, n it feels like Google's shift is going to impose significant business burdens that are absent from the affiliate model. Eg Customer service, PCI compliance for taking cc orders, hiring staff, buying product, shipping, more complicated accounting ...
Love to hear any tips or experience or thoughts you might have on this.