301 clicks and 41,847 Impressions

[raj1094]

Hi,

I have a CJ account and promoted different advertisers for different categories in my website and I got 301 clicks and 41,847 impressions in 1 week but no sales,

can any one help me what may be the reason, is their any correct procedure to follow.

[C7Mike]

A few thoughts:

Is 301 clicks and 41,847 impressions abnormal for your niche?

Can you identify the less-qualified traffic source and make a retargeted offer for that source?

Was your website down or is there a problem with your checkout process?

Has the tracking code been installed properly?

Mike

[skibum]

0.72% is a decet click-through rate for banners (I'm assuming they were banners) and out of that you might expect to generate up to 6 sales, more if is is highly targeted, less if it is not.

[Digmen1]

What is a CJ account ?

Yes I also have an ecommerce online store and would like to know what is a good sales conversion percentage.

[C7Mike]

@Digmen1: CJ stands for Commission Junction. A good conversion rate varies depending on what you're selling, and how good the user experience is throughout the sales process.

C7Mike