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Adserver solution for a small website

I plan to sell ads myself and need software



11:26 am on May 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


I am looking for an ad server solution for a site with approximately 700,000 page views per month.

There are threads on this topic but newest I found comes from year 2006.

Can anyone recommend a not-very expensive solution. It would be perfect if it could be hosted on provider's servers.
So far I found OpenX and AdButler.

Does anyone have any experience with any of these or can suggest something else?


7:21 pm on May 24, 2009 (gmt 0)

5+ Year Member

Have you looked at Google Ad Manager? Also, Microsoft's pubCenter is in beta. I am using Ad Manager, and I was just accepted into the pubCenter beta (but I haven't looked into it too deeply).


7:53 pm on May 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I have not tried the Google Ad Manager. How do you find it? Is it good?


7:53 pm on May 28, 2009 (gmt 0)

5+ Year Member

Well, I got Ad Manager to work, but I haven't put in the time to really understand it. So, I'm not terribly happy with its interface and I don't really understand some of the terminology. That's my fault, though. Originally, the documentation was lacking, but I think that has been remedied lately and I really need to take a look at it. If you are familiar with this type of thing, then I think that you will find it very easy to use. I just have no prior experience with ad-serving platforms.

Other than that, though, I like it. It is worth a shot. On your site, it is basically like using AdSense. Just add the javascript code that they create for you.


5:46 pm on Jun 1, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks for that mayest!


1:22 pm on Jun 2, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Google's Ad Manager is pretty good. Plus you can't beat free!

I like the feature that allows you to forecast your inventory, so you can provide an estimate of how many impressions you have available in a certain region or state(s) for a potential client.


7:24 pm on Jun 4, 2009 (gmt 0)

5+ Year Member

I have used Google AdManager and I like that it's free and that they're willing to host and serve the creative. It has taken some time for their documentation to build out but you can find an answer to about anything now. There are some good tutorials to help get you started as well.

One reason why I think you should go with Google AdManager is because you can allow Google AdSense ads to compete with your own inventory if you set a cpm or cpc value and opt-in to allow Google AdSense to compete.


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