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Industry standards: Outsourcing affiliate management

How to partner with someone to do your ads

9:06 am on May 10, 2009 (gmt 0)

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Hi all,

I have a lot of traffic and I'm told constantly that I need to spend more time building advertising (I rely mostly on AdSense). I never disagree. I just don't get round to it.

I've met someone who seems quite good who's interested in performing this function for me. He says that I should keep trying affiliate programs and fine tune it for my niche. Sounds fine to me.

We've talked about him getting a percentage of the growth in eCPM from what he achieves. Ie if I earn say $2 eCPM and he manages to get $3, he'd get a percentage of the $1 increase. This makes sense to both of us.

But I can see a number of complexities here. I want to structure the deal so he gets good value so he wants to put the effort into finding good affiliates. But I can't simply sell him the right to manage my inventory in perpetuity because he has other priorities too.

Are there any industry standards or templates for such a deal? What is considered a fair split? How do you manage it in the long term? Might it be considered similar to a sales role?

Any thoughts would be greatly appreciated.

5:13 am on May 11, 2009 (gmt 0)

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WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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To make anything from affiliate links, the aff links will need to be placed wherever they generate sales. This person might not need total control over the ad inventory but the users of the site will (or should) decide where the affiliate links go as measured by the sales revenue that rolls in.
5:35 am on May 11, 2009 (gmt 0)

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WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Maybe I'm missing something, but it isn't quite clear what your intentions are.

a) Are you looking for affiliate programs (merchants) to join to increase your income on top of Adsense? Or

b) are you looking to outsource management to recruit affiliate marketers to send you traffic?