Welcome to WebmasterWorld Guest from 107.20.5.156

Forum Moderators: eljefe3 & skibum

Message Too Old, No Replies

A smart marketer's response to Ad Blocking

     

craig1972

5:50 am on May 8, 2009 (gmt 0)

10+ Year Member



When your audience tells you it's not interested in something (e.g., ads) a smart marketer would heed to it. An outdated marketer will still shove it down their throat and lament it when he can't.

Look at some ideas of doing advertising at the bottom of the page on any Fast Company page for instance -
[fastcompany.com...]

Better still, consider sponsorships that don't load from an external blocked server such as DoubleClick or googlesyndication.

Even better, consider "advertorials" which embed advertiser's content into your own.

[edited by: tedster at 5:20 am (utc) on May 9, 2009]
[edit reason] moved from another location [/edit]

nealrodriguez

6:51 pm on May 11, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Even better, consider "advertorials" which embed advertiser's content into your own.

that may be the best way to offer value to your advertisers, as it positions the sponsored links in places where a visitor is most likely to click. if it's a review, it would be almost like product placement campaigns movie shops are selling to monetize films.

 

Featured Threads

Hot Threads This Week

Hot Threads This Month