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Handing the feed that bites them

Google launches an affiliate program

         

hannamyluv

8:26 pm on Feb 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So, does google hate affiliates? So why do they want affiliates? Hmm....

After reporting record advertising sales, Google is pushing to recruit more marketers to the fold with the help of its Internet friends. The search engine recently introduced an affiliate program that pays $20 to any Web site for referring a new advertiser or publishing partner.

Google seeks more marketers [news.com.com]

AZEvil

8:33 pm on Feb 2, 2005 (gmt 0)

10+ Year Member



My question is why Google appears to want to pay their affiliates via direct deposit when AdSense publishers see no possibility of that happening in the near future.

See link below:

[services.google.com ]

hannamyluv

8:36 pm on Feb 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



More info here...

[google.com...]

skibum

12:13 am on Feb 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



$20.00 seems really low considering how much $$$ advertisers are likely to spend. If ya can give away coupons for $300.00 to new advertisers, surely a higher aff payout could be arranged.

webmastertexas

8:46 am on Feb 3, 2005 (gmt 0)

10+ Year Member



I don't know why you guys are complaining. It's not like you're really doing anything with the referrals. Slap on the code and make some free money. Basically, the same with Adsense. Why all the groaning and moaning?

hannamyluv

1:41 pm on Feb 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Why all the groaning and moaning?

No ones really moaning, it is just interesting is all. Many people think G is out to wipe non-adsense affiliates out (I don't think that but many do). It is interesting that they would launch a new affiliate program with the changes they have made as of late (as they have kind of ticked off a good portion of the affiliate community).

And skibum is right. Affiliates expect a level of return for the money the merchant expects to make. Since they have a threshold that a referal must make before the affiliate gets paid, their commission structure is lacking, in the world of affiliates. If a referal passes those thresholds, chances are G will make significantly more than $20 for that referal.

It's not free extra money, it's wasted space. I want ads that will make me money and the G affiliate program does not appear that it will do that.

iThink

6:03 pm on Feb 3, 2005 (gmt 0)

10+ Year Member



Slap on the code and make some free money.

I wish it was that easy...

webmastertexas

6:09 pm on Feb 3, 2005 (gmt 0)

10+ Year Member



It's not free extra money, it's wasted space.

So don't put the code on your page. I don't see anything overly complex about it. Either do it or don't.

gopi

6:22 pm on Feb 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yes , IMHO the payout is very less for professional affiliates to consider this .

But me think Google is targeting the hobby webmaster demographic who are already into the adsense program ,they will happily slap a referal link if there is some bounty (however small that is!) ...

>> make some free money

No offense webmastertexas ,but that is a very amateur way of looking this business!

1Lit

8:54 pm on Feb 4, 2005 (gmt 0)

10+ Year Member



"Slap on the code and make some free money"

Is it really that easy for you to make money?

We certainly won't be giving real estate on our site to a company which gives us a measily $20 if we send a customer to them who'll often earn them thousands of dollars in revenue.

PatrickDeese

1:02 am on Feb 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wouldn't mind if, for instance - if my "Ads by Google" link on adsense on my site resulted in a sign up that they acknowleged my lead - but as the others have said - I won't be marketing them on Adwords for $20.

1Lit

12:31 pm on Feb 5, 2005 (gmt 0)

10+ Year Member



Agree with PatrickDeese.

What we have been doing for years - and making good money from - is marketing PPC search engines which give us a percentage of the revenue they earn from advertisers we refer to them. I won't post their details here but you can sticky me if you'd like details of the ones that have worked for us.

Earning 10% of somebody's advertising spend can work out to hundreds of dollars over the years. Getting a one-off $20 from Google just doesn't float my boat. Obviously is harder to push smaller PPC search engines than Google, but likely to be far more lucrative in the long-run if you earn lifetime commission on advertisers ad spend.

Rogi

5:43 pm on Feb 8, 2005 (gmt 0)

10+ Year Member



For some reason (or many) I'm starting to think of google as the Agressive type.

To me it seems as if google is using their power or influence over the internet and users (being the major search engine and all) to control what websites other web developers will be making.

A lot of long established Affiliate sites have been blown into oblivion in google rankings resulting in major losses of revenue for them an now google brings forward their own 'Affiliate Program'. It looks as if they've made it so affiliates have No choice but to join and promote Google since they now have less visitors from google.

Eventually, you'll see thousands of affiliate websites promoting google (and for a meazley $20?).
I guess it's just my opinion and all, but this looks like Aggressive Marketing and doesn't sit well with my initial perception of Google (had the image of them being 'The Good guys of the net').

Anyway, I just thought I'd ramble on a bit and see what you all think.

1Lit

7:26 pm on Feb 8, 2005 (gmt 0)

10+ Year Member



Agree with your point about Google getting too big for its boots.

"It looks as if they've made it so affiliates have No choice but to join and promote Google"

Fundamentally disagree with that. "No choice"? Who is forcing webmasters to promote Google Adwords? There are a zillion other affiliate programs out there with more generous commission rates.