How much to charge for Health Leads

[anand84]

We own one high trafficking health website and are planning to generate leads for clients in specific niches (the popular ones that you find anywhere on the web).

How much do you think we should be charging for one lead. Is there some kind of "formula" I can use to calculate that value!?

[tangor]

The formula is "What the traffic will bear" v "What the traffic actually pays" times "How much effort we want to put into it".

Look to industry norms and take your cue from there.

[anand84]

Thanks Tangor, but its kind of vague.

Let me put it this way. My website has "I" impressions offering "R" revenue from Adsense with an eCPM of "C". How much will you charge?

[tangor]

As I'm not in your industry I have no clue. Given your parameters that you are generating only what can be found elsewhere, take that into consideration. Have you no research as to similar operations on the web? If you are unique, charge whatever you want. If you are not unique, charge what the rest do (minimum) or more if your service has perks the others don't offer.