Help with marketing product

marketing product

[kool002]

Hi,
I have a question.

Suppose I sell car wax products. so to bring visitors from search engine
that are interested in car wax I am writing content for car wax.
e.g "how to shine your car with car wax" etc etc.

My strategy is:
A - Build 10-15 websites which will have "car wax" contents/ articles.
B - Drive traffic from content website to product website.

My questions is how can I take the visitors from my content website to product website.
e.g From review site to product selling site.

What are the methods and which one has less chance of loosing the visitor.

Method 1 - Add Affiliate Links from content website to product website.
Method 2 - use 301 redirect or some other kind of redirect from content to product website.

I don't like Method-1 since I fear I will loose some visitors as soon as they find out they are leaving the website?
But on Method-2 I think it may be not be done or google will ban me.

Should I just create one website with products embedded in articles? I can do that but in this case my website will not look professional ecommerce website as compared to my competitors.

Please suggest some ideas.

[Quadrille]

A - Build 10-15 websites which will have "car wax" contents/ articles.
B - Drive traffic from content website to product website.

Building one powerful site would be 10-15 times as efficient as (A), with no built-in risk of a search engine ban.

I can see absolutely no advantage in (B), whatsoever - they'll soon go to a competitor who doesn't think he's a sheep dog.

What makes you think one excellent site will look less professional than your competitors? When you buy car products, do YOU shop around 15 sites for each product - or do you look for one site that's generally the best, even if - maybe - one product just could have been cheaper elsewhere.

[kool002]

The only problem with having one big site is that I cannot rank for all the long tails like
car wax for blue ford taurus
or
car wax disadvantages
I cannot rank for all the long tails since I will not have any content for those terms.
I say this because professional ecommerce website do not usually have content/articles.

[Quadrille]

I don't think that's the case; many do have articles, reviews, in-depth product descriptions.

Take a look at your rivals in your niche; how do they succeed in long tails, where you reckon you cannot?

Even if you had just ONE 'content site' and ONE 'ecommerce site', what's to stop people reading your content, then going to other sites to buy?

I'd strongly advise you to look around; there's many more possibilities around, and no one 'right answer' - there are, however, several wrong answers - like your first proposal :)

[kool002]

ok I think I agree with your argument of having one site with articles and products.

Now I have another question.
Can I do 301 redirect from the homepage to homepage/blog? This is because homepage is not yet ready with all the products. and /blog is where I am putting all the articles.

I want to first rank for keywords in my blog section and once site is popular then load the products on homepage.

I appreciate your help.

Thanks

[Quadrille]

Yes, you can! (almost certainly)

search for [301 permanent redirect] for details!

[tangor]

Making 10-15 sites (and the expense of registering, hosting etc) as opposed to the ONE you want to end up with just seems like wasted time, effort and money to me.

Ecommerce with product reviews is nothing new...and looking at major players like amazon seems to be the way business gets done.

[TannerPennman]

I have to agree with the other guys here. I think that one site will bring you better results. It seems to me it would be more practical to just concentrate on building your site larger. Include a product review section for each prodcut and you can utilize your long tail phrases here.And also maybe include a "how to" section or a "hints and tips" section where you can also expand on your long tail phrases.
Just my honest opinion.

Tanner

[Digmen1]

Won't people just go to an auto shop and buy their car wax ?

No hassles with freight and waiting for delivery !

Or am I being a luddite ?