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Internet Advertising: First Half of '08 Up 15.2% from Same Period '07

     
5:01 pm on Oct 7, 2008 (gmt 0)

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Internet Advertising: First Half of 08 Up 15.2% from [businesswire.com] Same Period 07
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2 percent increase over the first half of 2007. The second quarter of 08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter.

Search and Display-related advertising continue to set records. Search revenues totaled almost $5.1 billion for the first six months of 2008, up 24 percent from the $4.1 billion for the same period in 2007. Display-related advertising totaled close to $3.8 billion for first six months of 2008, compared to the $3.2 billion reported for the same period in 2007, showing about a 19% increase. Display-related advertising includes Display Banner ads, Rich Media, Digital Video, and Sponsorship.

[edited by: engine at 1:23 pm (utc) on Oct. 8, 2008]

9:13 pm on Oct 7, 2008 (gmt 0)

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What? I don't feel that at all, just the opposite! As my traffic goes up, my income decreases - and I blamed the economy and thought this was a general trend! I'm feeling betrayed!
9:16 pm on Oct 7, 2008 (gmt 0)

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Hasn't there been some stuff going on with Wall St / stock markets / confidence levels?

Must have imagined it....

10:36 pm on Oct 7, 2008 (gmt 0)

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Hasn't there been some stuff going on with Wall St / stock markets / confidence levels?

The article covers the first half of 2008 where everything was normal for me, second half started to suck bad.

10:37 pm on Oct 7, 2008 (gmt 0)

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This is for the first 6 months of the year -- before the financial crisis. Just wait to see how the 2nd half of the year ends up!
2:35 am on Oct 8, 2008 (gmt 0)

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Ditto that. We saw a nice first 6 months turn into a mediocre second half of the year.

Can't complain though. Still paying the bills. ;-)

6:49 am on Oct 8, 2008 (gmt 0)

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I agree that looking at the 1st half is useless at best (and misleading at worst), when the REAL trouble emerged only in 2nd half. I expect a real slowdown in advertising in 2nd half and 1st half '09. Then it may be getting better again.
7:40 pm on Oct 8, 2008 (gmt 0)

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Is the rate of growth in Internet ad expenditures greater than the rate of growth in Web traffic? That's the real question.

In any case, overall increases or decreases are academic; for each of us, our own numbers are what count. (For what it's worth, I've seen a significant increase in the past couple of months, with impressions and CPMs both at record levels.)

6:56 am on Oct 9, 2008 (gmt 0)

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What was good first half is not good now.

Heck, major nations world-wide are doing all they can to shore up the banks at this time. If you're making money now, SAVE IT, it won't be there tomorrow.

3:16 am on Oct 11, 2008 (gmt 0)

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What? I don't feel that at all, just the opposite! As my traffic goes up, my income decreases - and I blamed the economy and thought this was a general trend! I'm feeling betrayed!

I am feeling exactly the same thing - are we both selling U.S. consumer products? :)