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AOL To Launch BidPlace Ad Exchange

5:46 pm on Sep 23, 2008 (gmt 0)

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AOL To Launch BidPlace [news.cnet.com] Ad Exchange
As part of Advertising Week in New York, AOL's Platform-A ad service has unveiled BidPlace, an ad exchange that will launch in the first half of next year.

In an ad exchange, advertisers place bids on pieces of inventory, and the highest bidder wins. It's the premise behind companies such as Right Media, which Yahoo acquired in 2007 after initially investing in it.

5:09 am on Sept 24, 2008 (gmt 0)

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Great news!

>>pieces of inventory

What does it mean? Is it just like AdWords, where anyone can place an Ad for anything under the sun? Or there are some conditions?

[edited by: KFish at 5:10 am (utc) on Sep. 24, 2008]

6:35 am on Sept 24, 2008 (gmt 0)

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To paraphrase,

You bid to have ads on AOL sites as well as it's partner sites and other sites that use their network.