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How much to charge for advertising in an e-newsletter?

newsletter advertising

         

solarenergyhost

7:47 pm on Sep 2, 2008 (gmt 0)

10+ Year Member



Hi,

We have a newsletter that produces original content for a specific sector of the fashion industry (though not geographically specific, 90% of our users are North American). How much should we charge for advertising? I have heard that 10 to 50 cents a newsletter is the industry standard, for a targeted fashion market. Is this true? We are also considering having "Sponsored" issues where we present articles about paying companies. Is there a rule of thumb for charging for these?

solarenergyhost

7:48 pm on Sep 2, 2008 (gmt 0)

10+ Year Member



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