Welcome to WebmasterWorld Guest from

Forum Moderators: eljefe3 & skibum

Message Too Old, No Replies

Creating an Ad Network

major pitfalls and how to start?

3:36 pm on Sep 2, 2008 (gmt 0)

New User

10+ Year Member

joined:July 21, 2004
votes: 0

Hi all,

perhaps this is not the best forum... but...

me and a couple of friend are considering to open an adnetwork in souther europe, just for a couple of specific industries.

I would like to know more about a correct relationship that a network should have with its publishers. I was wondering if:

- do I need to create a formal contract with every publisher, or just "here there is your js code" (TradeDoubler style :) )
- what are the biggest problems that a network can face with its publishers?
- how to retain best publishers, and how to monitore them?
- any other suggestion that could help....

on commercial side, for this stage of the development we are pretty much sorted... we have already some potential clients, we just need to set the network of publishers up.

I would also need Nielsen NetRatings, but the price proposed is far too high. Do anyone know a valid alternative to start up? Will Alexa be ok?

Thank you!

4:08 pm on Sept 2, 2008 (gmt 0)

Preferred Member from ES 

10+ Year Member

joined:Nov 13, 2005
votes: 0

- you should have a contract with every publisher to prevent legal issues
- the main issue is always confidence; it's nothing you have, is something you need to gain and you can only do it working hard.
- best publishers move for best prices

Why do you need Nielsen Ratings?

I receive calls from sales teams every week and I always say them the same things:
a) I don't know to you but I know my advertisers and the pay me every month (at least it happened for some years). What are your guarantees?
b) I receive my payments once the month ends. Are you talking about to pay me in 90 days or something vague like "once the advertiser pays to us". Isn't a joke?
c) I know what I get from my pages so what's your offer in CPM? I know your offer COULD be better and yada yada yada ... but I don't need to risk my business just to give you an opportunity; then what's your CPM?

Good luck.