How do you go about advertising a new search engine?

Initial steps after one finishes a new search engine project.

[Larvef The Wanderer]

The subject.
Imagine, you have finished working on a in-some-way-unique-search-engine project. Don't have much money. What would be your initial steps about letting people know about the new search engine?
Your thoughts on this will be much appreciated. Thank you in advance!

[JamesR]

PFP with your competitors :)

...seriously, I would try to get some exposure on SE sites like Sullivan's newsletter, ask Brett to review your engine and give comments, get in the I-Search newletter, contact Click-Z, contact Planet Ocean, and any other SE news based service. If the engine is good, webmasters and users of these news services will help spread the news for you. However, make sure you are really ready for a press release or any initial negative comments could really hurt.

[Larvef The Wanderer]

JamesR

Thank you for the advice and for helping me to gather my thoughts! :)

[Brett_Tabke]

(gee thanks James! lol). Seriously, I get 1-2 of those day from a directory or engine. I really don't have a place to put them (other than file #13).

The best way is to lay out your tech on as many pages as possible. Look around at the other competition and see how many pages they have on their site. Some engines really go all out on the static stuff, while others ignore it. Help files, reference manuals, hints, tips, and search tricks.

Then get those listed in se's. Promote it just like any other site.

[JamesR]

BT, you mean you don't want me offering your services at random? :)

Larvef, what I meant by that is usually any engine that starts to gain substantial publicity or is an up and coming quality utility gets talked about here. My strategy was to let the industry help do the marketing for you.

Best of luck --

[Larvef The Wanderer]

JamesR

I understand your point. Thank you! :)