Forum Moderators: skibum
So far, to my amazement, CPM on Tribal Fusion is paying more than what I have been receiving from AdSense.
I've heard people talk about this not being uncommon, but that there is a "shelf" with Tribal Fusion where after so many impressions, CPM drops off sharply.
Can anyone confirm this as typical? How many impressions until this drop off usually occurs?
Thanks for your insight.
You have to cap TF otherwise it will start displaying cheap default ads or revert to default networks (you can setup defaults to whatever network you want -- in my case it's Adsense).
As long as you geotarget your ads to US/Can/UK traffic your CPM will stay relatively high, but of course to get higher earnings your site has to be selected by an advertiser or be part of an advertisers broad niche selection.
Either way TF almost outperforms Adsense in daily gross revenue with roughly 1/5 of the impressions Adsense receives.
Their pops are mostly CPA based though, and they do not offer the possibility to set up defaults for them. I had 5% fill rate and 95% charity ads shown (you can't even disable the charity ads). Just terrible.
