Monetizing a captive audience

How do you do it?

[dataguy]

My only source of income from my sites is ad revenue, which to me is the best way imaginable for a web business as I don't have to worry about products or sales or billing or even accepting credit cards.

Recently I built a productivity-monitoring web site for a friend who runs a financial services company franchise. The web site boosted his office's productivity by nearly 20% and he's got a long list of other franchise owners who want to use the web site for their offices. The financial benefit to using this web site is obvious to them.

The problem is, financial services people are cheap. In genral they don't even want to pay what would amount to hosting fees for a static web site.

So how could I monetize such a web site without having to keep track of billing?

I wouldn't put AdSense on such a site as it doesn't look good for the same 200 or so people to be the only ones viewing the ads.

Any ideas?

[experienceads]

You could run some targeted affiliate merchant banners on the site which you think business would be interested in like office supply and office furnishings etc...put them into a rotation using several companies and see which converts the best. I would recomment merchants from CJ, Linkshare and Shareasale as they tend to have bd-name merchants people feel comfortable buying from.