relevant text ads for vertical search engine style website

[ajtoukn]

Hi all!

Apologies if this has been covered before but I don't have enough info on what I am looking for to construct a decent keyword search, hence this post.

My query:

I am interested to find out what is the best way to contextually monetise text ads from a vertical search engine site which displays search results.

e.g. putting AdSense on something like a recipe search engine site which has lots of page views/searches, doesn't yield much click throughs. The ads don't seem to be as relevant, but I have seen other "mainstream" sites that seem to directly query an ad server with the exact search terms which bring up more focused ads.

Does Google/Yahoo offer keyword level of ad serving? Do any others offer this as well? If so where can I sign up?

Any advice on the above (which I hope makes sense) will be greatly appreciated!

Thanks!

[experienceads]

Hmmm I not sure if they do..Yahoo more likely than Google. What you can do is set up your own adserving platform and go out and get a few advertisers to fill the spots at a decent cpc...

[ajtoukn]

There is a site where you can scroll down and look at the right of the page where it says "sponsored links"

The ad layout seems customised, not the normal Google Adsense box. Doesn't even mention "Google Ads"

Question is, where does Google/Yahoo offer this type of service? I can't find any mention on their sites.

[edited by: eljefe3 at 5:16 am (utc) on June 19, 2008]
[edit reason] no URL's please [/edit]

[june5]

Hello. I believe what you are referring to is a "AdSense Premium Publisher" perk.