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I find they both pay pretty well, better than anything other than AdSense and, surprisingly, they generate very few reader complaints.
Anyone have any brilliant insights into which is preferable?
I just wanted to state along with the above post that even though as a webmaster I think in-text ads look spammy, my users act like it doesn't bother them at all.
I have tried many ad products and Kontera by far pays better than any of them, other than AdSense of course.
I have used both for years.
Most of the time Vibrant makes up to ten times what Kontera does. Especially if you have UK traffic. Though lately they have had issues with North American inventory, though for us still more than what Kontera does even stateside.
I switched Kontera back on for a few days when Vibrant's US inventory went down and was a bit shocked by how little they were paying...having been one of their first users.
However, it will depend on the deal you have with the company and your topic.
Both are certainly sound companies to deal with, good people I think.
The best thing is they are not in competion with other ads for space so can be used as well as...if you desire.
A bit off-topic...Vibrant also do Smart Ads in the UK, trad graphical ads with high CPM. I think our are min of £4 or something. Plus they have something else coming out soon I hear.
[edited by: FattyB at 6:26 pm (utc) on July 3, 2008]
I am not sure but in last year average our main site would make at least 4 times (ten times sometimes if one was bad and other good) as much with Vibrant.
Kontera were quite stunned when I told them how much we made per day with Vibrant and could not match it, depsite wanting our business back etc.
However, that may not hold depending on topic, traffic location and the specific deal you have with them.
I would recommend trying both, though as I say Vibrant are not so hot for USA at the moment...though that may change and may still outdo Kontera anyway.
[edited by: FattyB at 6:40 pm (utc) on July 15, 2008]
But as I say things have been grim for about 3 months regards inventory so our revenue is actually down about 5 times the previous 18 month average.
Mine is a general news/resource type of site and I have just implemented the Kontera code.
My guess is that "gadget reviews" type of sites may do well with Kontera.
I thank you in advance.
I run both Adsense and banners.
However, I think it is just down to inventory and content. Plus Kontera must charge less than Vibrant to advertisers, I think anyway.
But I run an online newspaper type site, not tried Kontera on our Tech site...might do that actually and see how it compared with Vibrant.
I do keep an open mind though, they mail me an offer recently that was interesting. In fact I think we are one of their first sites...number 50 odd or so. But you have to follow the money and even at an all time low, for us, that is still with Vibrant.
Oh, you might try changing the link colour and monitor CTR, easy to forget CTR with these type of ads.
Someone asked about Miva....not heard much about them personally.
[edited by: FattyB at 8:03 pm (utc) on Aug. 28, 2008]
That's my experience anyway.
I'm new here and must admit that I have a vested interest in advertising systems - I'm CTO of an online video production & streaming company (not spotrunner but similar).
I'm wondering if any of the members here have experience of these types of systems, and could provide any insight or ideas which might improve such services.
Of course I'd love you to tell me CPM's for any of them in line with this thread but shouldn't really ask!